Optiflux

My name is Nic Rotondo and I've been designing art commercially, under the banner Optiflux, for 25 years now. This site is sprawling, akin to an imagination. It acts as scaffolding for me to curate and display the art I make, and can make for you. Optiflux has quite a history, click through here for the whole story.

Get Deeper Into theFlux

Diggin' deep into the hard drives to gather these projects all in one place has been much fun. Branding, Logos, Posters, Web Ads, Packaging, T-Shirts, Motion Graphics & Video. Plus, Photography throughout, my perpetual hobby. Have a look around, and thanks for coming.

Visit the Portfolio

Sketch to Vector to Logomark to Market

We take projects personally.
Yours would be our focus.

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View Case Study

Home to the websites we make.

When Version One of Optiflux.com came online in December of ‘96, the internet was a completely different place. In that era of dial-up modems, before the corporate overlords would ride bandwidth to scale the internet to infinity and beyond, websites were special places, destinations. We emblazoned ours a WebOutpost, a place to linger, have a look around.

Visit the webOutpost

These four sites are special. We call them the satellite sites. They exist with bespoke designs on their own domains, yet should be considered extensions of the primary Optiflux.com site you’re on right now.

Chicago Dusk 'til Dawn

A love letter to the city, this project unites the cartography of Chicago with images of seldom captured corners of our town.

Visit

Gridwarz

These began in 1997 on Version 1 of Optiflux.com. This is an art site based on the 100-square grid. This latest incarnation in high-resolution.

Visit

theArktype

Examining ideas behind self-sustaining structures, survivalism, and innovative ways of presenting architecture on the web.

Visit

AudioTribe

This will evolve into my place to present original songs, spoken word pieces and sound collage with high edit counts. Skies the limit.

Visit

This is where the writing happens.
Notes, takes and essays, random thoughts, obits of note, Patron Saints, Fresh Daily links along with whatever else might fall under the written word. Riding on a sub-domain, theScroll is built in WordPress and fully searchable.

Read the Latest

StrongCoffee

Lorem Ipsum is simply dummy text of the printing and typesetting industry.
theTribeScribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry.
PatronSaints

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Terra Firma.

Inner Orbit.

Satellite Sites.

Optiflux.com
Version 8

Graphics & Branding
Boutique Websites
Audio & Video
Motion Graphics
Urban Photography

Broadcasting Live
From Chicago

Sometimes not knowing what you’re doing can be the best way to create something original.

-- Rick Rubin --

Diggin' deep into the hard drives to gather these projects all in one place has been much fun. Branding, Logos, Posters, Web Ads, Packaging, T-Shirts, Motion Graphics & Video. Plus, Photography throughout, my perpetual hobby. Have a look around, and thanks for coming.

We take projects personally.
Yours would be our focus.

Every great journey begins where the map ends.

-- Unknown --

These four sites are special. We call them the satellite sites. They exist with bespoke designs on their own domains, yet should be considered extensions of the primary Optiflux.com site you’re on right now.

For every moment of triumph, for every instance of beauty,
many souls must be trampled.

-- Hunter S. Thompson --

This is where the writing happens.
Notes, takes and essays, random thoughts, obits of note, Patron Saints, Fresh Daily links along with whatever else might fall under the written word. Riding on a sub-domain, theScroll is built in WordPress and fully searchable.

StrongCoffee

theTribeScribe

PatronSaints

Optiflux.comVersion 8

Graphics & BrandingBoutique WebsitesAudio & VideoMotion GraphicsUrban Photography

Broadcasting LiveFrom Chicago

Sometimes not knowing what you’re doing can be the best way to create something original.

-- Rick Rubin --

Diggin' deep into the hard drives to gather these projects all in one place has been much fun. Branding, Logos, Posters, Web Ads, Packaging, T-Shirts, Motion Graphics & Video. Plus, Photography throughout, my perpetual hobby. Have a look around, and thanks for coming.

We take projects personally.Yours would be our focus.

Every great journey begins where the map ends.

-- Unknown --

These four sites are special. We call them the satellite sites. They exist with bespoke designs on their own domains, yet should be considered extensions of the primary Optiflux.com site you’re on right now.

For every moment of triumph, for every instance of beauty,many souls must be trampled.

-- Hunter S. Thompson --

This is where the writing happens. Notes, takes and essays, random thoughts, obits of note, Patron Saints, Fresh Daily links along with whatever else might fall under the written word. Riding on a sub-domain, theScroll is built in WordPress and fully searchable.

StrongCoffee

theTribeScribe

PatronSaints

Optiflux.com
Version 8

Graphics & Branding
Boutique Websites
Audio & Video
Motion Graphics
Urban Photography

Broadcasting Live
From Chicago

We take projects personally.
Yours would be our focus.

For every moment of triumph, for every instance of beauty,
many souls must be trampled.

This is where the writing happens.
Notes, takes and essays, random thoughts, obits of note, Patron Saints, Fresh Daily links along with whatever else might fall under the written word. Riding on a sub-domain, theScroll is built in WordPress and fully searchable.